I am often asked why I chose to hang up my shingle and open Insignia Designs. What was it about signs anyway?   Well, I looked at a lot of different businesses – a lot. But I knew I wanted to run a business that would have a positive impact on people...

When you say “word,” I say “word walls,” an increasingly popular way companies are seeking to inspire their employees at work. Also called “motivational word walls” or “word tracks,” they espouse core values, goals, mission and vision statements to underscore their company’s approach to doing business. It’s a motivational tool that...

Vendors at the #Signworld annual convention always deliver when it comes to unveiling new technologies, and last month’s event in Nashville was no exception. Technology worthy of Star Trek’s USS Enterprise appeared, causing attendees to set their phasers to “stun” as the future arrived! There were educational sessions galore, but for...

Insignia Designs President and Co-Owner Todd Moberg lives and works in his hometown- a rare dream in the Bay Area. He moved from Pennsylvania to Pleasanton, CA in 1974, where he attended Fairlands Elementary School, Pleasanton Middle School and Foothill High School. After graduating from Sacramento State University with a...

Give us a Quick “Brian” Overview? A fifteen-year veteran of the sign business, Brian is Production Manager at Insignia Designs and joined the team four years ago. Brian manages their production team, including mentoring and training; monitors quality control and keeps the momentum going on projects; and is responsible for...

Insignia Designs is a family business that thrives on the personal and professional relationships. We’re going #behindthesigns to meet the team that brings your business #SignsofSuccess. Let’s start the series with Co-Owner Carol Moberg, Vice President and head of HR. Give us a Quick “Carol” Overview? Carol is the other half of...

It’s not easy being ‘seen’- particularly when there are signs everywhere- of every size, every shape, and every color…To give your sign the best chance of standing out in a sea of signage, whether we’re talking vehicle wraps, monument signs, tradeshow booths or exterior window messages, consider just two things: Simplicity...

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